Author: Amaury Abreu

A new sushi restaurant called Izakaya by Yanaga will open its doors for the first time this Labor Day weekend in Fishtown. It will operate normal daily business hours starting Sept. 9.

This Labor Day, Philadelphia residents and visitors can check out several events, museums and restaurants to celebrate the last long weekend of summer, including the Made in America concert, fireworks at Longwood Garden and more.

Philadelphia’s largest outdoor flea market is opening Sept. 11 outside Eastern State Penitentiary and will feature vintage clothing, collectibles, vinyl, jewelry, glassware and more. If it’s scheduled to rain Sept. 11, the market will be pushed to Sept. 12.

Longwood Gardens’ is holding a weather-themed Fireworks & Fountains show during Labor Day weekend. Dubbed “It’s Always Sunny at Longwood Gardens,” the show features songs ranging from Electric Light Orchestra’s “Mr. Blue Sky” to The Beatles’ “Good Day Sunshine.” The fun begins at 8:15 p.m. on Sunday, Sept. 5, at the Chester County venue. Lawn tickets are available for $45 for ages 19 and older and $25 for those 18 and younger, but you’ll need to bring chairs. Blankets are not permitted on the grounds.

Forget ‘warm bodies’—these brand ambassador types are essential staff members Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever, their ability to manage crowds, give direction, add context to an experience and make people feel at ease is essential. We’ve come a long way from recruiting “warm bodies”—these days, brands and agencies seek out intelligent brand ambassadors who can effectively relay their messaging. And while, as Larry Hess, ceo and owner at Encore Nationwide, puts it, “there’s no glossary that everybody abides by” when it comes to the types of staffers…

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19 vaccination. Tens of thousands of tennis buffs will ultimately descend on the USTA Billie Jean King National Tennis Center in Flushing, NY, before the tournament comes to a close—and sponsors are wasting no time capitalizing on the fervor of the moment. Activating both on- and…

Forget “Hot Girl Summer.” For superfans of Bravo’s “The Real Housewives of Potomac,” it was all about #RHOPGirlSummer. And ahead of the show’s season six premiere, a select few had the opportunity to immerse themselves in the franchise and rub elbows with cast members at an exclusive Teatime on the Potomac event on District Pier at The Wharf in Washington, D.C. Along with invited influencers and press, fans could score an invitation to one of two Teatime on the Potomac sessions by registering through social media. Both experiences sold out within 72 hours. Those lucky enough to snag a spot…

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to think about finance is a daunting task,” says Ally Financial cmo Andrea Brimmer. “So, we have to find engaging ways for people to have meaningful conversations around finance. We’ve found that gamification is a great way to do that.” In fact, the idea for the…

How the automaker is appealing to a whole new generation of car buyers To engage younger consumers and support the launch of its 2021 Lexus IS sports sedan, the luxury carmaker recently staged a pair of interactive, livestreamed events on Twitch that concluded with a unique takeaway for the gaming community: a Lexus IS concept car designed by the attendees. More than half a million viewers tuned into the first event, a two-hour livestream on Jan. 13 hosted by gaming influencer Fuslie, to vote on which design modifications to incorporate. Using Twitch’s interactive polling feature, viewers chose a black ops-style…

By Amaury Abreu Social media content creation is not an easy task and many social media influencers make it seem like that. In today’s reading we will learn about the process of creating content, what are some of the technical aspects of creating content and how monetizing content actually works and how female social media creators do struggle and some solutions from my experience to help them transition from unpaid work to paid work. “  Investing as little as six hours a week in content marketing was enough for 91% of marketers to claim an increase in web traffic.” (84 Facts You…