Event Details:

Join Philly Analytics and BrainDo for a catered networking Happy Hour, followed by a presentation from Brian M. Green, titled:

"Forecast and Optimize with Confidence: Pipelines to Power AI‑Driven Marketing Analytics"

This session will show how to graduate from ad‑hoc dashboards to a clear, four‑step AI-assisted flow that keeps results rolling in, while keeping your busy teams sane.

First, Gen AI groups customers into fresh, insight‑rich segments. Second, Predictive AI uses easy‑to‑read propensity scores to reveal who’s most likely to convert next. Third, a 14‑day "visual forecast" turns those signals into an ROI “weather report" for each channel.

Finally, a rules‑based allocator nudges daily budgets and creative toward what is working, always inside brand‑safety and spend‑cap guardrails.

After this session, you can move from weekly spreadsheet tweaks to a governed pipeline that forecasts, optimizes, and analyzes every channel, all while your media‑ops team and clients sleep at night!

The BrainDo office is located at 3 N Christopher Columbus Blvd, 4th floor, Philadelphia, PA 19106.