Harnessing AI: A New Era for DTC Brands

AI is everywhere — but for most DTC brands, it’s still unclear how to actually use it to drive growth. With new tools launching daily and pressure to stay ahead, it’s tough to separate the hype from what’s really moving the needle.

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Join us for a live panel featuring top DTC operators, a leading Shopify Plus agency, and fast-growing brand founders who are actively putting AI to work across marketing, operations, and customer experience.

We’ll break down the real-world applications, share actionable workflows, and cut through the noise to show what’s delivering real ROI right now.

What you’ll learn: - How top DTC teams are actually using AI today

- The biggest opportunities across marketing, CX, and ops

- Tools and workflows that are driving real results

- Common mistakes to avoid when adopting AI

- Predictions on how AI will (and won’t) change the game in the next 12 months

Bonus: We’ll also unpack highlights from Shopify Editions — what stood out, what’s useful, and what’s just noise.

Speakers

Ronak Shah Ronak is the CEO of Obvi, an eight-figure Shopify Plus brand. He also advises a flurry of fast-growing DTC darlings, including David, BERO, Create Wellness, and Grüns, on scaling profitably.

Joe Lyon Joe is Technical Director at Velstar, a leading Shopify Plus Partner. With hands-on experience across 200+ Shopify Plus brands, he’s at the forefront of AI innovation in eCommerce.

Chris Maliwat Chris is an experienced eCommerce veteran, having served as Chief Digital Officer at nine-figure Victoria Beckham Beauty and as Head of Digital at J.Crew, where he led transformative digital growth.

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